In this financial climate, it seems more important than ever to have a unique and strong marketing initiative that is capable of delivering tangible results, making your company memorable to potential clients both big and small. With certain ideas in partnership with the likes of Ideas by Net, organisations will have fantastic marketing ideas at their fingertips.

Firstly, promotional items by Ideasbynet.com can give a constant companion to potential clients in the form of a pen, folder or even a cap or T-shirt. The best thing is that, particularly with the likes of pens, they act as a mobile billboard that can pass through the hands of dozens of people. So long as it’s a good quality choice, you can guarantee your brand will be in circulation for a long time.

If you plan to offer discounts to customers, don’t go overboard – be unpredictable. How great would it be for a customer if they called you up and you said that you would drop your prices by ten per cent for no reason? The buzz that could generate for this act of kindness is the sort of thing that would spread online and by word of mouth.

Finally, one of the most important things about having a brand is giving it the story it deserves. Consider how the rise to fame of Richard Branson and Alan Sugar has affected their businesses; by personifying a company, you get more of a response from clients because they prefer dealing with people over faceless organisations.