The organisation charged with promoting inbound tourism in Britain has launched a campaign urging Brits to share their Britain with friends and family from abroad. Using the slogan ‘share your GREAT Britain,’ VisitBritain are promoting the concept of boosting tourism by inviting people you know to visit the country.

Of course, individuals and businesses can do their bit in welcoming those from afar by offering appealing and convenient accommodation for guests. If you have a second home, you may want to consider offering your property for let through specialists such as Rent My Cottage.

A host of celebrities, including Jamie Oliver, Matt Smith and Dame Judi Dench are involved with the campaign, which hopes to tap into the enthusiasm generated by this year’s London Olympic Games and Royal Jubilee.

If you fancy inviting some long last relatives or old university friends over for a visit – you may want to take advantage of the 10 GREAT Reasons app, or other tools on the VisitBritain website. These will help you create personal invites for your global network in order to persuade them to pop over and absorb some Great British culture.

Tourism Minister John Penrose said of the campaign: “This is an innovative and personal way of encouraging more visitors to the UK and comes at a time when we want to ensure Britain is top of everyone’s holiday wish list.”